Marilyn Monroe has been posthumously appointed as the new face of Chanel No. 5, fifty-one years after her death.<\/p>\n
The screen siren once admitted that the fragrance was the only thing she wore to bed at night.<\/p>\n
Chanel will roll out a print and TV campaign featuring Monroe later this fall.<\/p>\n
It will feature Marilyn in her heyday, posing with a bottle of Chanel No. 5 nestled in her cleavage in an archival photograph by Ed Feingersh.
\nThe house recently discovered the audio recording of a 1960 interview Monroe had with Georges Belmont, then editor-in-chief of Marie Claire magazine, where she speaks about the perfume’s well-appointed place in her wardrobe.
\n\u2018You know, they ask me questions. Just an example : \u201cWhat do you wear to bed ? A pyjama top ? The bottoms of the pajamas? A nightgown?\u201d So I said, \u201cCHANEL No.5,” because it\u2019s the truth\u2026 And yet, I don\u2019t want to say \u201cnude\u201d. But it\u2019s the truth !,\u2019 she said of the fragrance in the unearthed recording.<\/p>\n
Monroe takes over the No. 5 reins from the fragrance’s former, Brad Pitt, who was paid a reported $7 million for his services for the brand.<\/p>\n
The No. 5 fragrance, long considered a perfume classic, was first introduced in 1921. At the time, Gabrielle Chanel said of the scent: ‘I want a woman’s fragrance that smells like a woman.’<\/p>\n
There is no word if Chanel is paying Monroe\u2019s trust for use of her likeness.<\/p>\n
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