Peugeot’s new ‘posh’ 308 small family hatchback crowned European Car of the Year 2014

Geneva Motor Show

 

Peugeot’s new 308 small family hatchback designed to make the French car-maker more upmarket has been named European Car of the Year.

The crowning of the ‘posh’ Peugeot  was made on the eve of the Geneva Motor Show in Switzerland, where the world’s car makers are gathering.

The Peugeot 308 received a winning 307 points from an international jury of 58 motoring writers – with top points awarded by 22 of them.

The French hatchback beat six other rivals including two electric cars the BMW i3 (with 223 points), the Tesla S (216), Citroen C4 Picasso (182), Mazda3 (180), Skoda Octavia (170), and Mercedes-Benz S-Class.
Built in Sochaux, Peugeot’s historic home in Eastern France, the new 308 was launched in mainland  Europe during the last four months of 2013 and in the UK in January this year, where already more than 4,000 orders have been taken for the car priced from £14,495  to £24,345 .
Production and sales of the 308 in China, the biggest car market in the world, will start early in 2015.
From the start of Spring, the new 308 range will be expanded by the introduction of a second body style: the 308 SW estate.

 

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