Coca Cola has released a new bottle made entirely of ice.

Currently only available in Colombia, the design is being marketed as eco friendly since it melts after the coke is consumed, meaning there is nothing left to throw away or recycle.

A Spanish advertisement for Botello de Hielo (bottle of ice) shows beach-goers enjoying the ice cold beverages on a hot day, and then letting their bottles melt away in the sand.

The bottles are wrapped around the middle with red rubber labels in order to prevent frozen fingers. Once the bottle disappears, the labels double as snap bracelets.

According to the soda brand’s website, the bottles have been a hit in beachy Colombia, where vendors are selling an average of 265 an hour.

What’s more, Food Beast has claimed that the bottles are unsanitary, since ice absorbs the dirt and germs from its surroundings.

And other Coke drinkers who prefer to savor the taste have shared their worry that the short-lived bottles put a time limit on drinking it up.

There are, as of yet, not plans to bring the ice bottle to the U.S. or other countries.