Marilyn Monroe has been posthumously appointed as the new face of Chanel No. 5, fifty-one years after her death.

The screen siren once admitted that the fragrance was the only thing she wore to bed at night.

Chanel will roll out a print and TV campaign featuring Monroe later this fall.

It will feature Marilyn in her heyday, posing with a bottle of Chanel No. 5 nestled in her cleavage in an archival photograph by Ed Feingersh.
The house recently discovered the audio recording of a 1960 interview Monroe had with Georges Belmont, then editor-in-chief of Marie Claire magazine, where she speaks about the perfume’s well-appointed place in her wardrobe.
‘You know, they ask me questions. Just an example : “What do you wear to bed ? A pyjama top ? The bottoms of the pajamas? A nightgown?” So I said, “CHANEL No.5,” because it’s the truth… And yet, I don’t want to say “nude”. But it’s the truth !,’ she said of the fragrance in the unearthed recording.

Monroe takes over the No. 5 reins from the fragrance’s former, Brad Pitt, who was paid a reported $7 million for his services for the brand.

The No. 5 fragrance, long considered a perfume classic, was first introduced in 1921. At the time, Gabrielle Chanel said of the scent: ‘I want a woman’s fragrance that smells like a woman.’

There is no word if Chanel is paying Monroe’s trust for use of her likeness.