A French drinks company is launching a red wine that will have the edge on its competitors – by adding a dash of cola.

In a break with tradition Rouge Sucette, French for red lollipop, is made from 75 per cent grapes with the remainder from water, sugar and cola flavouring.

Sure to horrify connoisseurs, it is designed to appeal to the younger ‘Coke generation’.

Winemakers fear that young people who drink endless spirits and mixers but are not so keen on wine will be difficult to attract if they do not adapt to their palette.

The 9 per cent ABV blend is part of a new range by Aquitaine-based firm Haussmann Famille.

The company recommends serving it ice-cold for the summer weather.

It went on sale this week for 2.95 euros a bottle and is hoped to become a feature of French barbeques and summer drinks parties.

Pauline Lacombe, Marketing Director of Haussmann Famille, said: ‘The result is surprising; the balance between the bitterness of the wine and the sweetness of the cola is perfect.’

‘This kind of product is more dedicated to young adults, and women.

‘We have worked closely with a lab in Bordeaux, specialised in aroma.’