Move over Harrods, there’s a new luxury shopping centre in town and Chanel kaiser Karl Lagerfeld is at the helm.

The Chanel creative director today transformed his catwalk into a high-end supermarket all in the name of fashion at his AW14 show in Paris.

Cara Delevingne, a favourite of the French fashion house, was joined by Chanel newcomer and fashion’s new darling (and little sister of Kim Kardashian) Kendall Jenner on the catwalk.

Karl, well known for his theatrical shows – which have previously featured giant icebergs and even an underwater kingdom – transformed the French capital’s Grand Palais into the world’s chicest and most luxurious grocery store.

Shopping ‘baskets’ were adorned with the label’s famous chains, as seen on their luxury handbags, and models pushed trollies around the ‘supermarket’ as they perused the Chanel-branded food – such as haute Ketchup, eau de Chanel and Jambon Cambon, named after the location of Chanel’s original store.

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